In a recent development, Meghan Markle, Duchess of Sussex, has launched a new brand called “As ever,” offering specialty food products like wildflower honey and fruit spreads. This launch is in conjunction with the premiere of her Netflix series “With Love, Meghan,” where she showcases various hosting and culinary activities such as making candles and homemade dog treats.
Despite her royal background, Markle seems to be carving out a new niche for herself as a lifestyle and culinary expert, aiming to become the “millennial Martha Stewart of Montecito.” Marketing experts believe that while Markle may need to navigate the shadow of her royal association, it is possible for her to rebrand successfully.
Drawing parallels with Martha Stewart’s evolution from media mogul to felon and back to success, experts suggest that Markle’s diverse career phases may enable her to establish a unique brand identity. By leveraging her royal connections in a strategic manner, Markle can potentially appeal to a wider audience and fuel curiosity among her followers.
Despite the controversies surrounding her departure from the royal family, Markle’s decision to focus on her brand, coupled with her Netflix collaborations and charitable endeavors, reflects a deliberate effort to shape her own narrative and establish a distinct identity in the competitive lifestyle and culinary space. With her new brand and Netflix series, Markle is poised to redefine herself as a prominent figure in the world of hosting and culinary arts.
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